Lately, a buzz has been circulating among my friends about a book called 10X Is Easier Than 2X by Dan Sullivan and another co-author (I’ll include the name in the show notes). The core idea of the book is to aim for goals that are ten times larger than your current ones instead of just doubling them. Whether it’s creating a single artwork this week, earning $10,000, or collaborating with one new person this year, the concept pushes you to think and act on a much larger scale.

This idea intrigued me, especially as it relates to my own financial and personal goals. I haven’t read the book yet, but the principle of 10X goals has already sparked some deep reflections on how I approach my ambitions.

Take my book project, for instance. One of my goals is to sell 5,000 copies, which aligns with what traditional publishers typically expect. Achieving this would be a personal milestone, proving to myself that I could have succeeded even if I had chosen the conventional publishing route. The thought of selling 5,000 books feels ambitious and somewhat intimidating, as I’ve been handling everything as if I were backed by a publishing house—without the pressure of relinquishing control.

But what if I dared to 10X that goal? Instead of 5,000 copies, what if I aimed for 50,000? The mere thought is both exhilarating and terrifying. Initially, I imagine a whirlwind of public appearances, overwhelming popularity, and intense scrutiny. The fear of stepping into a much larger spotlight rears its head, and with it, the worry that I’d have to work exponentially harder, sacrificing much more in the process.

This fear, however, is revealing. It exposes the internal barriers that might be preventing me from even reaching my initial goal of 5,000. The apprehension I feel when considering a 10X goal highlights the doubts and limitations I need to overcome. The 5,000 mark, while still a stretch, suddenly seems less daunting in comparison.

Reflecting on this, I realize that setting a 10X goal fundamentally changes the questions I ask myself. To sell 50,000 copies, I’d need to extend beyond my current platform, collaborate with influencers, devise innovative marketing strategies, and engage in activities that go far beyond my comfort zone. It pushes me to think creatively and strategically, tapping into resources and connections I hadn’t previously considered.

This exercise in expanding my goals also normalizes the original target. The 5,000 copies, which once felt like a lofty ambition, now appears more achievable. The potential of reaching 50,000 reframes the initial goal, making it seem like a natural step rather than a monumental challenge.

Interestingly, even if I don’t hit the 50,000 mark, the process of aiming higher is transformative. It forces me to elevate my game, pursue new opportunities, and connect with influential figures in my field. By merely aspiring towards a 10X goal, I may surpass my original target and achieve more than I initially thought possible.

In my personal experience, setting a specific financial goal, like paying off debt, has led to unexpected yet precise opportunities that matched my needs perfectly. This reinforces the idea that our goals, particularly numerical ones, can become self-imposed limits. By aiming higher, we break through these ceilings and open ourselves up to greater possibilities.

So, here’s my challenge to you: 10X your goal. How does it feel? What thoughts and fears arise? If your initial reaction is that it’s impossible because there’s only one of you, then ask yourself: how could it be possible? What would need to change?

Engage in this mental exercise with a friend or within your accountability group. If you’re part of our hub, reach out and share your 10X aspirations. Discuss what comes up, and support each other in exploring these ambitious goals. I’m eager to hear about your experiences and will keep you updated on my journey as well.

Let’s embrace this bold mindset together and see where it takes us. Here’s to thinking bigger, aiming higher, and breaking through our self-imposed limits. Take care, and I’ll catch you next week for more Motivational Monday insights.

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It will be a full-day and evening event to launch the book Your Art Matters. We have a fun day planned with guest speakers, afternoon tea, Q&A sessions, and some art making. It’s going to be an incredible day.

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Have a great week & take care,

Michelle xo