We have so many choices in today’s world when it comes to where to be online and where to sell:

  • LinkedIn
  • Twitter
  • Instagram
  • Facebook
  • YouTube
  • TikTok
  • Pinterest
  • Etsy

The list goes on but it can sometimes lead to FOMO and huge fatigue as we navigate our way around all of this and what to use.

This is what I want to talk about in this blog post! 

The big question! 

One of the biggest questions I get asked a lot is, which platform should I put my work on? People want to know this as they want to make sure they are putting their time and effort into the right platform so they get in front of the right people.

Things to consider… 

There are so many platforms to choose from and the most important thing to ask yourself is, what platform do I like to be on? This is key as you will be spending your time and efforts on this platform so liking it is key. 

Another thing to consider is, just because one artist is on Instagram and selling their work, doesn’t mean you need to be. 

There are so many factors that have affected that person being able to sell on Instagram. The first one being they enjoy it. So you have to enjoy the platform that you are using.

What fits one, won’t fit all. 

Test some out 

As the list of platforms is continually growing, choosing where to be can be a little overwhelming. If you’re unsure of the platforms that you’d like, give a few a test. See what you enjoy about them. 

Take into consideration, you don’t need to be on a lot of different platforms. Being great on one or two is better in the long run than spreading yourself thin across many. 

I go into great detail on this topic in this episode of the Your Art Matters podcast. You can listen below. 

Whittle it down 

Before I go, remember it is really important that you whittle the platforms down. You want to be on one to three platforms. 

Research your platforms, try them out, make mistakes, learn from doing and then when you find your platforms, pick up the momentum, build them up and then keep doing it! 

Take care,
Michelle xo. 

P.S. If you are enjoying these podcasts, it would be amazing if you could leave a review. For one we love hearing from our listeners and two, it helps get the podcast in front of more people who need it.

Many thanks!

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